What is actually happening in NHS App Adoption?
Is Digital Healthcare Reaching Everyone?
The NHS App has 35 million registered users — more than any other European health app. But 24% of GP appointments are not bookable digitally and digital exclusion means 8.5 million people cannot use online health services.
The NHS App has grown from 3.2 million users in 2020 to 35.1 million by 2025 — a tenfold increase driven initially by the COVID Pass and subsequently by NHS England's mandate for GP practices to offer online appointment booking, prescription ordering, and access to health records.[1] By 2025, 54% of GP appointments are booked digitally, with the NHS targeting 75% by 2027.[1] The app now also supports patient-initiated follow-up appointments, hospital referral tracking, and health screening invitations.
The 14% of people unable to access online health services — around 8.5 million adults — represents a persistent structural challenge.[3] Digital exclusion correlates strongly with age (those over 75), disability, low income, and limited English proficiency. NHS Digital's 2023 analysis found that practices in the most deprived decile have the lowest rates of digital booking, meaning those with the highest health needs are least likely to benefit from digital convenience.[2] Forcing digital access for appointment booking without adequate telephone capacity effectively creates a two-tier system. NHSX's digital inclusion strategy acknowledges these risks but implementation has been patchy, with variation between ICBs in how actively digital inclusion is funded and supported.[3]
NHS App registered users
+997% since 2020 · Largest health app in Europe
View chart →
GP appointments booked digitally
Up from 14% in 2020 · Still 46% booked by phone or in person
View chart →
People unable to access online services
14% of population · Elderly, disabled, and low-income hardest hit
View chart →